Jijoca de Jericoacoara
Jijoca de Jericoacoara
Jijoca de Jericoacoara, or simply "Jeri" as the locals call it, is a stunning beach paradise on Brazil's northeastern coast. This former fishing village has transformed into a popular travel spot while still maintaining its laid-back charm. With streets made of sand and a policy against street lights, Jeri offers a uniquely rustic experience that feels worlds away from modern city life.
The main attraction is undoubtedly Jericoacoara National Park, where massive sand dunes meet crystal-clear lagoons. The area is famous for its perfect wind conditions, making it a hotspot for kitesurfing and windsurfing enthusiasts from around the world. The sunset at Duna do Pôr do Sol (Sunset Dune) is practically a daily ritual for visitors and locals alike.
Getting to Jeri is part of the adventure - you'll need to take a 4x4 vehicle through the national park to reach the village, as there are no paved roads leading directly to it. This isolation has helped preserve the area's natural beauty and unique atmosphere. The local population has a mix of fishermen, artisans, and people who moved there to escape busy city life.
The region follows its own relaxed pace, with most businesses opening later in the day and staying open into the night. Fresh seafood dominates the local cuisine, often prepared with regional ingredients and spices that reflect Brazil's diverse culinary heritage. Despite its growing popularity, Jeri has managed to balance tourism with environmental protection, creating a destination that feels both accessible and unspoiled.
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Things to do in Jijoca de Jericoacoara
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Kitesurf at Praia do Preá
Praia do Preá is a kitesurfer's paradise. With its steady winds and long stretches of sandy beach, it's the perfect spot to catch some air. Whether you're a beginner or a pro, there are plenty of schools and rental shops to get you started.
The beach itself is stunning, with crystal-clear waters and golden sand that seems to stretch on forever. As you zip across the waves, you'll feel the rush of adrenaline and the spray of the sea on your face. It's an experience that's hard to beat.
After your session, you can relax at one of the beachside bars, sipping on a refreshing coconut water and watching the colorful kites dance in the sky. The laid-back vibe and friendly locals make it a great place to hang out and swap stories with fellow kitesurfers from around the world.
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Windsurf at Praia da Malhada
Praia da Malhada is a windsurfer's dream come true. The consistent winds and relatively calm waters make it an ideal spot for both beginners and experienced windsurfers. The beach is less crowded than some of the others in the area, giving you plenty of space to practice your moves.
If you're new to windsurfing, there are several schools on the beach offering lessons. The instructors are patient and knowledgeable, and before you know it, you'll be skimming across the water like a pro. For those who already know the ropes, you can rent equipment and hit the waves on your own.
After your session, you can relax on the beach and watch others take on the wind and waves. The atmosphere is laid-back and friendly, with a mix of locals and tourists sharing their love for the sport. As the sun starts to set, the sky turns into a canvas of colors, providing a perfect backdrop for your windsurf adventures.
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Stand-up paddleboarding at Lagoa de Jijoca
Lagoa de Jijoca offers a serene setting for stand-up paddleboarding. This freshwater lagoon is calmer than the ocean, making it perfect for beginners or those looking for a more relaxed water experience. The clear waters allow you to see fish swimming beneath your board, adding an extra layer of excitement to your paddle.
As you glide across the lagoon, you'll be surrounded by lush vegetation and maybe even spot some local birdlife. The silence on the water is broken only by the gentle splash of your paddle, creating a peaceful and meditative experience. It's a great way to start your day or wind down in the late afternoon.
Many local operators offer SUP rentals and lessons if you're new to the sport. Once you get the hang of it, you can explore the lagoon at your own pace, finding quiet corners and enjoying the stunning reflections on the water's surface. Don't forget to bring a waterproof camera – the views from the middle of the lagoon are Instagram-worthy!
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Freshwater lagoon swim at Lagoa do Paraíso
Lagoa do Paraíso is a slice of heaven on earth. This freshwater lagoon is surrounded by white sand dunes and offers crystal-clear waters that are perfect for a refreshing swim. The contrast between the azure water and the golden sand is simply stunning.
One of the coolest things about this lagoon is the hammocks set up in the shallow parts of the water. You can literally lie back in a hammock with the water lapping around you – it's the ultimate relaxation experience. There are also stand-up paddleboards available if you want to explore the lagoon further.
Around the lagoon, you'll find several rustic restaurants serving fresh seafood and cold drinks. It's the perfect spot to spend a lazy afternoon, alternating between swimming, sunbathing, and indulging in local delicacies. The vibe is totally chilled out, making it easy to lose track of time in this little oasis.
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Horseback riding on the beach
Exploring Jericoacoara's beaches on horseback is an unforgettable experience. As you trot along the shoreline, you'll feel a connection with nature that's hard to beat. The gentle sound of hooves on sand and the ocean breeze in your hair create a sense of freedom and adventure.
You'll ride past fishing boats, sand dunes, and maybe even catch sight of some local wildlife. The horses are well-trained and suitable for riders of all levels, so don't worry if you're a beginner. Your guide will ensure you're comfortable and safe throughout the ride.
The tour usually takes you along different beaches and through some of the surrounding countryside. It's a great way to see parts of Jericoacoara that are harder to reach on foot. Plus, there's something romantic and timeless about exploring a beach town on horseback – it's like stepping into a different era.
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Sandboarding on the dunes
Sandboarding in Jericoacoara is an adrenaline-pumping activity that's not to be missed. The towering sand dunes around the town provide the perfect natural playground for this exciting sport. It's like snowboarding, but instead of snow, you're sliding down smooth, golden sand.
You can rent boards in town or join a guided tour that will take you to the best dunes. The guides will show you the basics of sandboarding, including how to stand, balance, and steer. Don't worry if you've never done it before – most people pick it up pretty quickly, and falling on sand is much softer than on snow!
As you zoom down the dunes, you'll feel a rush of excitement and freedom. The views from the top of the dunes are spectacular, offering panoramic vistas of the surrounding landscape and ocean. Between runs, you can watch others tackle the slopes or just enjoy the surreal desert-like scenery. It's a fun, unique activity that will give you plenty of stories to share and maybe even some sand in your shoes as a souvenir.
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Sunset at Duna do Pôr do Sol
Watching the sunset from Duna do Pôr do Sol is a must-do when in Jericoacoara. This massive sand dune offers panoramic views of the surrounding landscape and the Atlantic Ocean. As the day winds down, people gather on the dune to witness nature's nightly show.
The changing colors of the sky reflect off the sand, creating a mesmerizing display of oranges, pinks, and purples. It's a photographer's dream, with endless opportunities for stunning shots. Bring a camera or just sit back and soak in the moment.
The atmosphere is magical, with a mix of locals and tourists sharing in the experience. Some bring drinks or snacks, others play music softly, but everyone is there to appreciate the beauty of the moment. It's a perfect way to end a day of adventures and set the mood for the evening ahead.
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Explore Jericoacoara National Park by buggy
Hopping into a dune buggy and exploring Jericoacoara National Park is like entering a whole new world. The park is a unique ecosystem of sand dunes, mangroves, and crystal-clear lagoons. As you zoom across the sandy landscape, you'll feel like you're on an adventure straight out of a movie.
Your buggy driver will take you to some of the park's highlights, including hidden lagoons perfect for a refreshing swim. You might stop at the famous Pedra Furada, a rock formation with a hole in the middle that frames the ocean beautifully. The ride itself is thrilling, with the buggy climbing up and down dunes, giving you a rush of excitement.
Along the way, you'll likely spot some of the local wildlife and get a chance to interact with the friendly locals in small fishing villages. The tour usually includes stops for photos and snacks, allowing you to fully appreciate the raw beauty of this protected area. It's a fun and exhilarating way to see the diverse landscapes that make Jericoacoara so special.
Where to stay in Jijoca de Jericoacoara
Best hotels in Jijoca de Jericoacoara:
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Chalé Heloísa Jericoacoara (budget hotel)
Chalé Heloísa Jericoacoara is a delightful spot located just steps away from Malhada Beach and the town’s restaurants and shops. The spacious rooms are equipped with air conditioning to keep you cool after a sunny day, and many include a private patio where you can unwind while enjoying views of the lush garden.
The breakfast is a standout feature, offering a generous selection of fresh fruits, breads, and local dishes. The staff are known for their friendly and helpful nature, always ready with recommendations or to assist with organizing activities such as bike rentals. After a day of exploring, guests can enjoy the outdoor pool or relax at the bar, making it a great place to experience the relaxed vibe of Jericoacoara.
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Suíte central Pousada (homestay)
Suíte Central Pousada is a welcoming spot located in the center of Jijoca de Jericoacoara. The rooms are simple yet comfortable, offering essentials like air conditioning, private bathrooms, and flat-screen TVs. Some rooms even include small kitchenettes, providing the option to prepare your own meals.
What makes this pousada special is its warm, family-oriented atmosphere. The staff are incredibly friendly and helpful, assisting with planning activities and serving a delicious homemade breakfast each morning, featuring fresh breads, cakes, and locally made fruit juices. The location is perfect—just steps away from restaurants and bars, while still offering a peaceful and relaxed environment. With free parking and WiFi included, this pousada serves as a great base for exploring Jericoacoara National Park and the surrounding area.
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My Blue Hotel (luxury hotel)
My Blue Hotel in Jericoacoara is a beachfront haven that combines comfort with breathtaking ocean views. Located right on the sand, guests enjoy easy access to the beach just steps from their rooms. With lush gardens and several swimming pools, it's a perfect place to unwind and embrace the tropical surroundings.
The rooms are tastefully decorated with Brazilian-inspired decor and feature modern amenities such as air conditioning, minibars, and satellite TVs. Some rooms even offer balconies with ocean views, ideal for enjoying the famous Jeri sunsets. The on-site restaurant serves tasty meals, and the free breakfast is a great way to start your day. The beach bar is a great spot for enjoying sunset cocktails with your feet in the sand.
Situated in the center of Jeri, My Blue Hotel is within walking distance to shops, restaurants, and the iconic dunes. Whether you want to relax by the pool, visit the beach, or explore the town, the hotel's location puts you close to it all.
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Aloha Palace Hotel (medium range hotel)
Aloha Palace Hotel in Jijoca de Jericoacoara is a brand new 4-star property offering an ideal location near popular attractions like Dune Por do Sol and Pedra Furada. The hotel features modern, air-conditioned rooms equipped with amenities like a desk, safe, flat-screen TV, and private bathroom. Many rooms also have balconies, providing a relaxing space to unwind.
The hotel offers excellent facilities, including an outdoor pool, a restaurant, a bar, and a kids' club. Guests appreciate the contemporary design and quality of the hotel, along with the friendly service provided by the staff. With free WiFi, parking, and breakfast included, Aloha Palace offers great value for anyone visiting Jericoacoara. It’s a top choice for those looking for comfort and convenience in a prime location.
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Eco Resort Vento Leste (resort)
Eco Resort Vento Leste is a peaceful retreat located just a short distance from the lively beaches of Jericoacoara. Surrounded by lush tropical gardens, the resort offers cozy cottages and suites with a rustic-chic atmosphere. The large outdoor pool, framed by palm trees, provides a great place to unwind after a day of exploration.
The resort’s restaurant, Il Faro Blanco, serves a variety of Brazilian, Italian, and Chinese dishes. Guests can relax with a cocktail at the poolside bar in the evenings. For those looking to stay active, there’s a games room with pool tables and ping pong, along with a fitness center. The friendly staff contribute to a welcoming and comfortable atmosphere. Although a bit farther from the main village, Eco Resort Vento Leste offers a serene base for enjoying the best of Jericoacoara.
Best hostels in Jijoca de Jericoacoara:
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Mandala Hostel Jeri (boutique hostel)
Mandala Hostel Jeri is a relaxed spot right in the center of Jericoacoara, just a short walk from the beach and close to the main village area. The hostel has a laid-back atmosphere, with an outdoor space perfect for hanging out in hammocks or enjoying a drink at the bar.
The rooms are simple yet comfortable, offering both private rooms and dorms for budget-friendly stays. Breakfast is a standout feature, with guests often praising its quality and filling options. The staff are friendly and always willing to offer recommendations or help with booking tours around the area.
With its excellent location and social vibe, Mandala Hostel Jeri is a great place to stay while exploring Jericoacoara, meeting fellow travelers, and enjoying the laid-back beach town life.