Jūrmala
Jūrmala
Jūrmala is Latvia's coastal pride, stretching along the gorgeous Gulf of Riga with its 33 kilometers of sandy beaches. Only a 20-minute drive from Riga, this beach town has been a popular getaway since the late 19th century when Russian nobility discovered its charm.
What makes Jūrmala special is its distinctive wooden architecture - colorful, ornate villas from the early 1900s that give the town its unique character. Today, many have been restored to their former glory, standing proudly alongside more modern developments.
The area is famous for its healing mud and mineral waters, which led to the development of several spas and sanatoriums during the Soviet era. These wellness traditions continue today with modern spa centers offering treatments using local natural resources.
Jomala Street, the town's main pedestrian area, comes alive in summer with cafes, street performers, and locals enjoying ice cream. The town has a relaxed atmosphere that shifts with the seasons - bustling in summer and quietly peaceful in winter when the beaches are often covered in snow and brave locals take icy dips in the Baltic.
Fun fact: Jūrmala technically consists of 14 different small towns that merged together over time, each with its own personality, making it feel like you're discovering new places as you travel along the coast.
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Things to do in Jūrmala
Top things to do in Jūrmala by thesanetravel.com
Where to stay in Jūrmala
Best hotels in Jūrmala:
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Hotel Marino (budget hotel)
Hotel Marino is a welcoming spot located in the center of Jūrmala, just a short walk from the beach and the main pedestrian street, so you're close to all the action. The rooms are simple yet comfortable, providing everything you need for a relaxing stay.
What makes this place special is its location in a classic Latvian seaside building, giving you a real sense of the local architecture. The staff is friendly, and there’s free parking if you're driving. They also offer bike rentals, so you can easily explore the area. While it's not a luxury hotel, Hotel Marino offers great value and is a solid choice for anyone wanting to experience Jūrmala. You're close to cafes, shops, and the beach, and they even offer discounts at the restaurant next door.
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Aparte Lux (homestay)
Aparte Lux in Jūrmala is a lovely spot right in the middle of all the action. It’s just a short walk to the main pedestrian area and only 5 minutes from the beach, making it an ideal location for exploring the town.
The rooms are clean and comfortable, equipped with essentials like a TV, fridge, and kettle. There’s also a pleasant garden where you can relax when the weather is nice. The owner is very friendly and happy to help with any questions or recommendations. While it’s not a high-end luxury hotel, Aparte Lux provides great value for its location and price. It's perfect for anyone looking for a laid-back place to stay within walking distance of Jūrmala’s top attractions. Note that it’s adults-only, so it's not suited for families with children.
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Hotel Light House (luxury hotel)
Hotel Light House is located right on the beach in Jūrmala, offering stunning sea views from almost every room. The atmosphere is relaxed, with a beachy vibe, but the hotel also exudes elegance with its stylish decor and high-end restaurant.
The rooms are very comfortable, featuring thoughtful details like coffee machines and complimentary wine upon arrival. The best part is the location – you can walk directly onto the sand from the hotel’s private beach area, perfect for early morning swims or peaceful sunset walks. Breakfast is a standout, with a wide range of fresh options to kickstart your day. The staff is friendly and dedicated to making your stay memorable. If you’re looking for a luxurious yet laid-back beach escape, this place offers the perfect combination.
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Pegasa Pils Spa Hotel (medium range hotel)
Pegasa Pils Spa Hotel is a lovely spot right in the center of Jūrmala, just a few steps from the beach and the famous Dzintari Concert Hall. The rooms have an old-world ambiance with modern amenities like air conditioning and free WiFi, making it a comfortable place to stay.
One of the highlights of this hotel is the breakfast, which can be enjoyed either in your room or at the buffet during the busy season. After a day at the beach, you can relax in the spa area, which includes a sauna, jacuzzi, and massage services. The location is perfect—close to everything, yet still offering a peaceful atmosphere. The staff are friendly and always willing to assist. Whether you're planning a romantic getaway or a family vacation, Pegasa Pils provides a great mix of Jūrmala’s seaside appeal with all the comforts you need.
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