Positano
Positano
Positano is a breathtaking coastal town on Italy's famous Amalfi Coast. The colorful houses and villas cascade down steep cliffs toward the turquoise Mediterranean, creating one of Italy's most iconic and photogenic views. This vertical town is full of narrow streets, winding staircases, and surprising viewpoints at every turn.
The town has a fascinating history, originally founded as a port for the Roman Empire and later becoming prosperous through maritime trade in the Middle Ages. During the 16th and 17th centuries, Positano was a major port for the Republic of Amalfi. Interestingly, the town fell into poverty in the mid-19th century, causing many residents to emigrate to America. It wasn't until the 1950s that tourism revived Positano, partly thanks to John Steinbeck who wrote about it in Harper's Bazaar.
Today, Positano captivates visitors with its unique architecture, beautiful beaches like Marina Grande, and delicious local cuisine featuring fresh seafood and lemons grown on the surrounding hills. The Church of Santa Maria Assunta with its majolica-tiled dome is a striking landmark, housing a Byzantine Black Madonna icon that has its own fascinating legend. Despite being packed with tourists in summer, Positano somehow maintains its authentic charm and relaxed atmosphere.
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Things to do in Positano
Top things to do in Positano by theculturetrip.com
Where to stay in Positano
Best hotels in Positano:
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Hotel Gentile (budget hotel)
Hotel Gentile offers a warm and welcoming stay in the center of Agerola, right on the main square. The rooms are simple yet comfortable, with beautiful views of the surrounding mountains. Each morning, guests can enjoy a tasty breakfast—just what’s needed before heading out to hike the famous Path of the Gods trail nearby.
Run by Mario and his family, the hotel has a friendly and personal touch that makes visitors feel right at home. The on-site restaurant serves delicious Italian dishes, and there are plenty of local cafes and shops just a short walk away. With free parking and convenient bus connections, it’s a great spot for exploring the Amalfi Coast without the crowds of the more tourist-heavy areas.
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Hotel Palazzo Murat (luxury hotel)
Hotel Palazzo Murat is a beautifully preserved 18th-century gem in the center of Positano, offering a peaceful escape surrounded by lush gardens and breathtaking views of the village. The elegant rooms combine timeless charm with modern comforts, and many feature private balconies overlooking the sea. Mornings start with a generous breakfast buffet enjoyed in the picturesque courtyard, setting the tone for a perfect day on the Amalfi Coast.
The hotel’s restaurant provides a memorable dining experience, serving regional specialties beneath a canopy of lemon trees. Just steps away, Positano’s beaches, boutiques, and lively cafés are waiting to be explored. The staff go above and beyond, whether arranging boat trips along the coast or providing towels for a relaxing afternoon by the water. With its historic elegance, top-notch service, and prime location, Hotel Palazzo Murat is an ideal choice for those looking to soak in the magic of Positano.
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Villa Principe Giovanni (medium range hotel)
Villa Principe Giovanni offers a cozy and scenic stay in Positano, with breathtaking views of the Amalfi Coast. The rooms are spacious and decorated with classic Italian details like tiled floors, creating a warm and inviting atmosphere. Many feature private balconies or terraces, making it easy to take in the beautiful sea views.
Guests can start their day with a delicious breakfast and enjoy authentic Italian cuisine at the on-site restaurant. The welcoming staff go above and beyond to ensure a memorable visit, even helping to arrange activities like cooking classes or boat excursions. While not directly on the beach, Fornillo Beach is just a short walk away, and the town’s restaurants and shops are easily accessible. With its comfortable accommodations and convenient location, Villa Principe Giovanni is a great choice for those looking to experience Positano in a relaxed and scenic setting.
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