Purmamarca
Purmamarca
Purmamarca is a small town in northern Argentina's Jujuy province that packs a serious visual punch. The town sits at the foot of the famous Cerro de los Siete Colores (Hill of Seven Colors), an incredible mountain formation displaying natural layers of red, orange, yellow, green, and purple rock that seems to change colors throughout the day as the sun shifts position.
The town itself has remained relatively unchanged for centuries, with adobe houses, narrow streets, and a charming plaza where local artisans sell beautiful handwoven textiles, pottery, and other crafts at the daily market. The 17th-century church of Santa Rosa de Lima stands as a testament to the area's colonial history, built from local materials and reflecting traditional Andean architecture.
Purmamarca's location along the ancient Inca trail and Quebrada de Humahuaca (a UNESCO World Heritage site) means it carries deep historical significance. The surrounding landscape features dramatic ravines carved by the Rio Grande, cactus-studded hills, and stunning rock formations shaped over millions of years.
The local cuisine features traditional Andean ingredients like quinoa, llama meat, and native potatoes. The town maintains strong indigenous Quechua and Aymara cultural influences visible in the music, festivals, and daily life of its people. At 2,300 meters above sea level, Purmamarca offers a fascinating glimpse into Argentina's diverse cultural and geographical landscape away from the more European-influenced cities to the south.
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Things to do in Purmamarca
Top things to do in Purmamarca by www.thecrazytourist.com
Where to stay in Purmamarca
Best hotels in Purmamarca:
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Luna Daniela (budget hotel)
Luna Daniela is a charming little hotel just outside Purmamarca with amazing views of the surrounding mountains. The rooms are simple but comfortable, with private balconies where you can soak in the incredible scenery. It's only a quick 1-minute drive into town, so you get the best of both worlds - peace and quiet plus easy access to restaurants and shops.
The staff here are super friendly and helpful. They go out of their way to make sure guests have a great stay, offering tips on local attractions and even hand-drawing maps of the area. Breakfast is a highlight, with fresh medialunas (Argentine croissants) that several reviewers raved about. At night, the terrace is perfect for stargazing away from city lights.
While not fancy, Luna Daniela offers good value in a stunning location. It's an ideal base for exploring Purmamarca and the colorful landscapes of Jujuy. Just keep in mind the WiFi can be spotty - but with views like these, you probably won't miss being connected.
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Hotel Marqués De Tojo (luxury hotel)
Hotel Marqués De Tojo in Purmamarca offers a unique stay that reflects the region’s natural beauty. Inspired by the iconic seven-colored hills nearby, the hotel features earthy tones and local design elements. The spacious rooms, with wooden floors and simple yet elegant decor, provide a relaxing environment after a day of exploring.
Just a short walk from the main square, it’s conveniently situated for discovering local attractions and shops. Guests can unwind by the outdoor pool or take in panoramic views from the terrace. The tour desk also offers assistance for excursions.
With its thoughtful design, comfortable amenities, and excellent location, the hotel serves as a welcoming base for those exploring the breathtaking landscapes and cultural experiences of Purmamarca.
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El Refugio de Coquena (medium range hotel)
El Refugio de Coquena is a charming hotel in Purmamarca, offering stunning views of the surrounding mountains. Just a short walk from the famous Hill of Seven Colors, it's perfectly located for exploring this picturesque town. The rooms are comfortable and spacious, with private balconies to take in the scenery.
The hotel has a lovely outdoor pool, great for cooling off after a day of sightseeing. Breakfast is served daily, featuring local specialties and fresh ingredients. The staff are known for being friendly and helpful, always ready with tips on what to see and do in the area.
While the decor is simple, the views more than make up for it. It's a peaceful spot to relax and soak in the natural beauty of Purmamarca. The free parking is handy if you're driving through the region. This hotel is a solid choice for experiencing this unique corner of Argentina.
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