Purmamarca
Purmamarca
Purmamarca is a small town in northern Argentina's Jujuy province that packs a serious visual punch. The town sits at the foot of the famous Cerro de los Siete Colores (Hill of Seven Colors), an incredible mountain formation displaying natural layers of red, orange, yellow, green, and purple rock that seems to change colors throughout the day as the sun shifts position.
The town itself has remained relatively unchanged for centuries, with adobe houses, narrow streets, and a charming plaza where local artisans sell beautiful handwoven textiles, pottery, and other crafts at the daily market. The 17th-century church of Santa Rosa de Lima stands as a testament to the area's colonial history, built from local materials and reflecting traditional Andean architecture.
Purmamarca's location along the ancient Inca trail and Quebrada de Humahuaca (a UNESCO World Heritage site) means it carries deep historical significance. The surrounding landscape features dramatic ravines carved by the Rio Grande, cactus-studded hills, and stunning rock formations shaped over millions of years.
The local cuisine features traditional Andean ingredients like quinoa, llama meat, and native potatoes. The town maintains strong indigenous Quechua and Aymara cultural influences visible in the music, festivals, and daily life of its people. At 2,300 meters above sea level, Purmamarca offers a fascinating glimpse into Argentina's diverse cultural and geographical landscape away from the more European-influenced cities to the south.
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Things to do in Purmamarca
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Salinas Grandes and Purmamarca Day Trip
Get ready for an amazing day trip from Salta that'll blow your mind! You'll start by heading to the cute little town of Purmamarca, where you can check out the famous Hill of 7 Colors. It's seriously like looking at a rainbow made of rocks - totally Instagram-worthy! After wandering around the town square and maybe picking up some cool local crafts, you'll hit the road again.
Next up is the journey to Salinas Grandes, and let me tell you, the drive alone is worth it. You'll wind your way up the Cuesta del Lipan, climbing to over 12,000 feet! The views are insane, but watch out for that altitude - it might make you feel a bit loopy. Once you get to Salinas Grandes, prepare to have your socks knocked off. These salt flats are one of Argentina's natural wonders, and they stretch as far as the eye can see. It's like being on another planet!
After getting your fill of salt flat selfies, you'll head back to Purmamarca for a well-deserved lunch. There's time to explore the town a bit more before hopping back in the van for the return trip to Salta. The whole day is super chill and well-organized, giving you plenty of time to soak in the sights without feeling rushed. It's a long day - about 13 hours - but trust me, it flies by. If you're in Salta and love stunning landscapes, this trip is an absolute must-do!
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Explore the Hill of Seven Colors
The Hill of Seven Colors is a must-see natural wonder in Purmamarca. This stunning geological formation showcases layers of rock in various shades, creating a breathtaking rainbow effect. As you walk around the base of the hill, you'll be amazed by how the colors shift and change depending on the angle and time of day.
The best time to view the hill is during the early morning or late afternoon when the sunlight enhances the vibrant hues. There's a well-maintained path that loops around the hill, allowing you to take in the views from different perspectives. Don't forget your camera – this is definitely a spot you'll want to capture and remember.
Along the way, you might encounter local artisans selling handmade crafts and souvenirs. It's a great opportunity to pick up a unique memento of your visit and support the local community. The walk is relatively easy and suitable for most fitness levels, making it an accessible activity for travelers of all ages.
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Hike to Cerro El Porito
For those looking for a bit of adventure and stunning views, a hike to Cerro El Porito is a great option. This trail offers a different perspective of Purmamarca and the surrounding landscape. As you climb, you'll be treated to increasingly panoramic views of the colorful mountains and the quaint town below.
The hike starts just outside of town and is moderately challenging. It takes about 2-3 hours round trip, depending on your pace and how often you stop for photos (which will be often!). The path is fairly well-marked, but it's a good idea to ask locals for directions before you set out.
Make sure to bring plenty of water, sunscreen, and a hat, as there's little shade along the way. The effort is well worth it when you reach the top and take in the breathtaking 360-degree views. It's a great spot for a picnic, so consider packing some snacks to enjoy at the summit. Early morning or late afternoon are ideal times for this hike to avoid the midday heat and catch the best light for photos.
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Tour the Santa Rosa de Lima Church
The Santa Rosa de Lima Church is a charming piece of colonial architecture that sits at the heart of Purmamarca. This small but beautiful church dates back to the 17th century and offers a glimpse into the town's rich history and religious traditions.
As you approach the church, you'll notice its simple yet elegant facade, typical of the colonial style found in this region. The white walls and wooden doors create a striking contrast against the backdrop of colorful mountains. Inside, the church is equally charming, with its wooden altar and religious artwork.
While the church is small and won't take long to explore, it's worth taking a moment to appreciate the peaceful atmosphere and historical significance. The square in front of the church is a great place to sit and people-watch, especially in the early evening when locals gather for a stroll. Don't forget to look up and admire the church's bell tower, which has been calling the faithful to prayer for centuries.
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Visit the Purmamarca Market
The Purmamarca Market is a colorful and lively spot where you can immerse yourself in local culture and pick up some unique souvenirs. This outdoor market is set up daily in the town's main square, creating a bustling atmosphere that's hard to resist.
As you wander through the stalls, you'll find an array of handcrafted goods, including woven textiles, ceramics, musical instruments, and jewelry. Many of these items are made using traditional techniques passed down through generations. The vibrant colors and intricate designs reflect the rich cultural heritage of the region.
Don't be shy about chatting with the vendors – they're often the artisans themselves and are usually happy to share stories about their craft. It's also a great place to try some local snacks and drinks. Remember to bring cash, as most vendors don't accept cards. Bargaining is common, but always do so respectfully. This market is not just a shopping experience, but a window into the local way of life.
Where to stay in Purmamarca
Best hotels in Purmamarca:
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Luna Daniela (budget hotel)
Luna Daniela is a charming little hotel just outside Purmamarca with amazing views of the surrounding mountains. The rooms are simple but comfortable, with private balconies where you can soak in the incredible scenery. It's only a quick 1-minute drive into town, so you get the best of both worlds - peace and quiet plus easy access to restaurants and shops.
The staff here are super friendly and helpful. They go out of their way to make sure guests have a great stay, offering tips on local attractions and even hand-drawing maps of the area. Breakfast is a highlight, with fresh medialunas (Argentine croissants) that several reviewers raved about. At night, the terrace is perfect for stargazing away from city lights.
While not fancy, Luna Daniela offers good value in a stunning location. It's an ideal base for exploring Purmamarca and the colorful landscapes of Jujuy. Just keep in mind the WiFi can be spotty - but with views like these, you probably won't miss being connected.
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Hotel Marqués De Tojo (luxury hotel)
Hotel Marqués De Tojo in Purmamarca offers a unique stay that reflects the region’s natural beauty. Inspired by the iconic seven-colored hills nearby, the hotel features earthy tones and local design elements. The spacious rooms, with wooden floors and simple yet elegant decor, provide a relaxing environment after a day of exploring.
Just a short walk from the main square, it’s conveniently situated for discovering local attractions and shops. Guests can unwind by the outdoor pool or take in panoramic views from the terrace. The tour desk also offers assistance for excursions.
With its thoughtful design, comfortable amenities, and excellent location, the hotel serves as a welcoming base for those exploring the breathtaking landscapes and cultural experiences of Purmamarca.
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El Refugio de Coquena (medium range hotel)
El Refugio de Coquena is a charming hotel in Purmamarca, offering stunning views of the surrounding mountains. Just a short walk from the famous Hill of Seven Colors, it's perfectly located for exploring this picturesque town. The rooms are comfortable and spacious, with private balconies to take in the scenery.
The hotel has a lovely outdoor pool, great for cooling off after a day of sightseeing. Breakfast is served daily, featuring local specialties and fresh ingredients. The staff are known for being friendly and helpful, always ready with tips on what to see and do in the area.
While the decor is simple, the views more than make up for it. It's a peaceful spot to relax and soak in the natural beauty of Purmamarca. The free parking is handy if you're driving through the region. This hotel is a solid choice for experiencing this unique corner of Argentina.
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